Posted February 20, 2014 05:31 pm - Updated February 20, 2014 05:32 pm

'Red Shoe Crew' raises funds, community awareness of Ronald McDonald House

Matt Lindberg is chairman of Ronald McDonald House of Jacksonville's young professionals group, recently renamed the Red Shoe Crew.

Matt Lindberg finds his new red Converse sneakers are quite the conversation starters.

And that's why he's wearing them, to build community awareness of the Ronald McDonald House of Jacksonville, which provides lodging and other services for critically ill, chronically ill and seriously injured children and their families.

Lindberg is chairman of the 2014 Red Shoe Crew, the local nonprofit's newly renamed young professionals group, formerly known as Discovery Circle, according to a news release.

The group has adopted as its calling card red shoes reminiscent of the ones worn by Ronald McDonald, the mascot of the fast-food chain that first founded the havens for families of ill or injured children.

"It has been fun and effective to strike up conversation about the great work of Ronald McDonald House because of my red sneakers. I am hopeful for it to catch on throughout town," said Lindberg. "Changing something simple in our day-to-day [lives] can spark interest, and using that to engage others with a very important need is impactful and generates more support for that need. It is something we can all do and be proud of, and have fun with."

The Red Show Crew hosts fundraising, social and networking events as well as several annual service projects that benefit the local charity. The rebranding followed the lead of other House's young professionals groups around the country that adopted the Red Shoe name.

"I am so inspired by the families we meet and feel better connected to our community by supporting the work of the Jacksonville Ronald McDonald House. Our efforts, from fundraising to making dinner at the House, make such a difference to the families that need our program," Lindberg said.

The group will hold a meeting at 6 p.m. March 6 for anyone interested in joining the Crew. Participants will receive a house tour and interact with Crew members.

Annual membership dues, which support the work of the House, are $50 for individuals and $75 for couples.

The house is located at 824 Children's Way in San Marco. For more information, go to or